Over the past three weeks, Sonda Creative Center welcomed two groups of students from Istria as part of its regular educational activities.

The first to visit were graduating students from the Pula Secondary School of Economics, as part of their Marketing and Student Company courses. Through a guided tour of the centre and a talk, they were introduced to the practical side of creative work: from brand development and campaign thinking to the role of design in shaping the identity of companies and products they themselves use every day. It was an engaged and curious group, full of questions and genuine interest.

Our centre also welcomed around thirty students from the Eugen Kumičić Secondary School in Rovinj, and a particularly notable group at that: the first cohort enrolled in the graphic product design programme, which has returned to the school’s curriculum after a thirteen-year pause. Conversation centred around real projects, creative processes and the day-to-day reality of working in the industry.

Both visits were organised by Association Sonda, which through activities like these aims to build connections between educational institutions and the creative industry, offering young people a concrete look at the profession before they step into it.