This year, we invite you to create an unforgettable winter story for Radenska with us, as you see it—from the heart. Join us in shaping the creative concept and translating the beauty of winter joys into a new visual identity. Who knows, maybe your design will become the face of a special edition of Radenska, adorning the shelves of stores and bringing freshness to homes across Croatia and Slovenia.

Participation does not require design software experience or prior knowledge. Your desire to develop and explore creative processes is enough, and practical work in workshops and at home will help you unleash your creative potential.

So, don’t miss the opportunity for new challenges—join us in this unique program and be part of the story we create together with you. Let your contribution mark the beginning of something special!

When? From March to May 2024, through weekly workshops held in the afternoons.

Where? Sonda Creative Center, Vižinada, Istria

Why is Radenska & Sonda Designed by People for You?

• You have the opportunity to be part of a team designing the creative concept for the visual identity of Radenska, one of the leading producers of premium mineral water, as part of a workshop led by the internationally awarded creative studio (Sonda), which has almost 20 years of experience in the field of graphic design and communication, as well as the development and brand creation.
• You can learn about the creative and practical work processes that lead to the realization of a visual identity that can be found on store shelves.
• The products with a visual identity in which you will participate will be produced, placed on store shelves, and promoted to the public.

The program is free and intended for adults regardless of gender, daily occupation, school, or age, and there will be no compensation. If you are interested and can commit to the participation terms, click HERE for details and learn more.

Radenska & Sonda Designed by People program will be held in a group of six participants, under the mentorship of Sonda’s team, through seven sessions.

Result

The result of our collaboration will be the visual identity of the new winter Radenska, which will be produced, presented, and promoted to the public at the end of 2024. You will receive a Certificate of Participation in the project.

About the Sonda Designed by People Program

Since we believe in the high efficiency of creativity in every individual, with you, we want to create relevant projects and programs that always connect and create a better society, made in an inspiring and authentic environment. Radenska & Sonda Designed by People program will guide interested users through creative and practical processes that will result in products and solutions for brands Sonda cooperates with during their everyday business.

The deadline for applications is March 7th at 23:59. Applications received after this deadline, as well as incomplete applications, will not be considered. You can find the application form here: RADENSKA & SONDA DESIGNED BY PEOPLE_Application.