You know that we don’t choose ice cream just by its taste, but also by the feeling it gives us from the packaging?

Perfect – this summer, we’re inviting you to jump straight from the beach, sunshine, and a coffee on the promenade into a real design process, and create an ice cream for Ledo that will end up in the hands of many happy sweet-toothed customers. Join us for another edition of the Sonda Designed by People program and be part of the story we’re creating together with you. Take part in a real creative process – from the first sketch all the way to the store shelf.

No design experience? No problem.

You don’t need any experience with design software or prior knowledge to participate. All you need is the desire to learn and explore creative processes. Hands-on work during workshops and at home will help you unlock your creative potential. We’re looking for people who love to learn, collaborate, and develop their creativity. People who shop, choose, feel, and create.

When?
From late July to early September 2025, through weekly afternoon workshops.

Where?
Sonda Creative Center, Vižinada, Istria.

Why is this the right program for you?

• The concepts you’ll help develop will be produced and promoted publicly in 2026 as part of another Designed by People project.
• You’ll have the opportunity to be part of a team developing the identity and concept for a new ice cream by Ledo, the largest domestic ice cream producer. This will take place within the Designed by People workshop program, guided by mentors from the award-winning Studio Sonda, with nearly 20 years of experience in design and branding.
• You’ll gain insight into creative and practical processes that lead to the realization of a product’s visual identity – one you might soon see in stores.

In addition to recognition, valuable experience, and a certificate of participation, you can also count on plenty of sweet moments!

Participation in the program is free of charge, and participants cover their own travel expenses to Vižinada. Sonda Designed by People is intended for adults regardless of gender, profession, education, or age, and no financial compensation is provided. The program takes place in a group of six participants, under the mentorship of Sonda, across seven stages – one of which includes a visit to the Ledo factory in Zagreb.

If you’re interested, check below to see if you can commit to the participation requirements and learn more about the schedule. The deadline to submit your application is July 20 at 11:59 PM. Applications received after this deadline, as well as incomplete applications, will not be considered.

Take part in the opportunity to create something real – and enjoy some ice cream along the way!