Do you want to be a part of the creative process and create a new visual identity for Kraš’s holiday collection? 

Next holiday season, Kraš sweets could be found on store shelves with your design. Don’t miss the chance to give someone a gift of fine chocolates, pralines, cookies, and candies that you designed. So, if you’re ready for new challenges, join us in this unique program and be part of a team that will create a new and attractive visual identity for Kraš. You do not need to have prior design experience, just the desire to develop and get to know creative processes through practical work, which will allow you to express the creative part of yourself.

When? Between February and April 2023 – as part of workshops that will be held once a week, in the afternoon.

Where? Part of the workshops will take place in Sonda’s creative center in Vižinada (Istria, Croatia), while Feedback, Production and Promotion will be held in Kraš (Zagreb, Croatia).

Why is Sonda&Kraš Designed by People for you?

• You have the opportunity to be part of a team that will design the visual identity of specific products for Kraš, a leading Croatian leading manufacturer of confectionery, as part of a workshop led by the internationally awarded creative studio (Sonda), which has almost 20 years of experience in the field of graphic design and communication, as well as the development and brand creation;
• You can learn about the creative and practical work processes that lead to the realization of a visual identity that can be found on store shelves;
• The products with a visual identity in which you will participate will be produced, placed on store shelves, and promoted to the public.

The program is free and intended for adults regardless of gender, daily occupation, school, or age, and there will be no compensation.

If you are interested and can commit to the terms of participation, click for details. Terms and conditions are in Croatian language, or you can contact us at you@sonda.hr.

Sonda&Kraš Designed by People will be held in a group of six participants, under the mentorship of Sonda’s team, through seven sessions.

The result          
Your work will stand behind a new visual identity for Kraš and their new holiday collection, which will be produced, presented and promoted to the public at the end of 2023. You will get the Certificate of Participation in the project.

About the program
Since we believe in the high efficiency of creativity in every individual, with you, we want to create relevant projects and programs that always connect and create a better society, made in an inspiring and authentic environment.

Sonda&Kraš Designed by People program will guide interested users through creative and practical processes that will result in products and solutions for brands Studio Sonda cooperates with during their everyday business.

The application deadline is January 26^th at 11:59 p.m., and you can find the application form here: SONDA&KRAŠ DESIGNED BY PEOPLE_Application form. (The application form is also in the Croatian language, or you can contact us at you@sonda.hr)