This innovative project, taking place at the Sonda Creative Center, offers participants the opportunity to delve into the process of creation and design in practice. The workshops have already begun, and we are incredibly delighted by the outstanding response this year.

During the first two workshops, participants, including talented individuals from diverse backgrounds and from various parts of Croatia and Slovenia – Brigita Kukovec, Janja Junež, Ivana Kalc, Ivona Vilušić, Nataša Kozlica, and Danko Lazić, began brainstorming ideas for packaging a special winter edition of Radenska!

In the first workshop, Egle Wehle, Marketing Director, and Ivana Fočić, Senior Brand Manager at Radenska Adriatic, presented the task and the brand, providing valuable insights that set the foundation for the work ahead. The second workshop focused on research, where participants, under the guidance of Sonda, explored everything needed for the project and began developing initial ideas for the concept.

The atmosphere full of positive energy and new perspectives contributed to constructive collaboration and the exchange of ideas, and the participants’ exceptional engagement promises a successful continuation of the project. We look forward to seeing what this creative team will come up with in the third season of the program!