Workshops have begun at the Sonda Creative Center, where participants will design a new visual identity for Kraš’s 2023 Christmas assortment.

This workshop program gives participants the opportunity to become part of the creative process and learn through a concrete example, collaborating with design, communication, and branding experts.

At the first workshop, six participants from various everyday professions – Gea Rajić, Katarina Ričko, Majda Milevoj Klapčić, Marina Žitković, Matija Vukić, and Nika Kurti – had the chance to get to know the client and the task in more detail. They received clear guidelines for further work, as well as topics for independent research before the next workshop.

Jelena Fiškuš and Sean Poropat, creative directors of Studio Sonda, briefly presented examples of best practices in design at the beginning of the workshop, introducing participants to the program phases. Kraš representatives also joined the first workshop: Nikša Farac, marketing director; Ana Maria Šuker, brand manager; and Matea Bebek, marketing strategy manager. Together, they presented the brand and the task, outlining expectations from the creative team. The next steps for the participants involve researching key topics and preparing presentations, based on which, with the support of their mentors, they will define the concept that will serve as the foundation for the visual identity design.

The workshops will be held weekly from February to March 2023 at the Sonda Creative Center in Vižinada. The final stages of the project – presentation, field lessons, and promotion – will take place at Kraš’s premises in Zagreb. The result of this collaboration will be the visual identity for Kraš’s new holiday assortment, which will be presented and promoted to the public at the end of 2023 as another Designed by People project, carried out in collaboration by the Sonda Association for the promotion of creativity, education, and the development of the local community and Studio Sonda.

This is the second of the upcoming Designed by People programs, offering participants a unique opportunity to develop their creativity and try creating concrete, market-relevant products, guiding them through creative and practical processes. The goal of such, as well as other socially beneficial and educational programs, is to encourage the tourism and economic development of the community, open to all interested individuals, regardless of knowledge or experience.

More about the program can be found at: udragasonda.hr/programi/sonda-designed-by-people.